USHER, Pheelz - Ruin (Official Music Video)

Multi-Platinum GRAMMY Award winning global superstar USHER’s Afrobeats & Amapiano-infused R&B track “Ruin” produced by and featuring Pheelz is his latest release leading up to his highly anticipated ninth studio album, COMING HOME, out on February 9th.

The music video for “Ruin” is a creative reunion between USHER and Dave Meyers who also directed the videos for “U Remind Me” and “Risk It All”. Shot entirely on iPhone 15 Pro, it uses home as the allegory for love as USHER explores different meanings of it through a number of scenes throughout. 

USHER will headline the Apple Music Super Bowl LVIII Halftime Show in Las Vegas on Sunday, February 11th.

Lyrics:
Yeah, you broke me and took your time with it
Yeah, you gave me all these memories that I regret
All I can do is congratulate \'cause you
Ruin me for everybody
Yeah, you ruin me for everybody

Wake up in the morning a different girl be on my line
Constantly be calling everyday I still decline
See, this exactly what you did
You ruin me for everybody
You ruin me for everybody

Bye bye
Good riddance for the last time
Say you can try, try
Maybe get it right next time
Different timeline
Maybe then you could be mine
Ruin me for everybody
You ruin me for everybody

Babylon tricks way you put upon me
\'Cause back then I was very lonely
I still am, I’m just trying to find peace every day
My heart is on holiday

Still gives me sleepless nights
Sometimes I wonder how it happened all of a sudden
You ruin me for everybody

I wake up in the morning
Different girls be on my line
Constantly be calling me, I just don’t reply
See, this exactly what you did
You ruin me for everybody
You ruin me for everybody

Bye bye
Good riddance for the last time
Say you can try, try
Maybe get it right next time
Different timeline
Maybe then you could be mine
Ruin me for everybody
You ruin me for everybody

Bye bye
Good riddance for the last time
Say you can try, try
Maybe get it right next time
Different timeline
Maybe then you could be mine
Ruin me for everybody
You ruin me for everybody

Music Video Credits: 
directed by: dave meyers
production company: freenjoy
director rep: lark creative
produced by: nathan scherrer
label producer: alexa dedlow
director of photography: scott cunningham
production designer: nucalifornia
choreographer: galen hooks
prod manager: paul lee
editor: carlos font clos at cabin edit
edit producer: whitcomb johnson
color: stefan sonnenfeld at company3
color producer: blake rice
vfx supervisors: przemek drosik & christophe-olivier dupuis
vfx producers: gosia herman & phlippe lépine
vfx by foreign xchange & buf montreal

Artwork by: REWA, Emily Manwaring, and Ikechukwa Amos Christian
Janaina Tschäpe Artwork courtesy of the artist & Sean Kelly, New York/Los Angeles

#USHER #Ruin #COMINGHOME

Music video shot on iPhone 15 Pro in collaboration with Apple.
#shotoniphone #ShotoniPhone15Pro #ShotoniPhone #iPhone15Pro #iPhone